Bluetooth and GPS Ear Tags Move Ahead

February 7, 2023

AGTECH firm mOOvement has announced the launch of two new products: Bluetooth ear tags and a new type of GPS ear tags for cattle.

The new GPS solar-powered ear tags from mOOvement solve the long-standing problem of lost cattle.

Producers can swiftly and easily identify their missing heifers and bulls thanks to the capacity to track cattle across great distances, saving time and money in recovery operations.

The mOOvement ear tags use LoRa IoT technology to provide a dependable and effective livestock tracking solution. The ear tags do not require cell service across the farm to track the livestock with this technology.

This enables cattle producers to monitor their herds even in rural places with little cell connectivity.

The tags offer livestock position updates every hour, allowing the mOOvement platform to easily track cattle movement and provide accurate grazing patterns.

The tags also have an accelerometer, which detects when a tagged animal stops moving completely and sends a warning to the producer.

Furthermore, the GPS tags have a Bluetooth sensor, which enables close-range detection by mOOvement Bluetooth detecting beacons, adding relative location data for cattle activity tracking.

Because of these extensive features and capabilities, mOOvement's GPS ear tags are the go-to solution for cattle farmers wishing to optimise their operations.

The tags are now available for purchase directly from the manufacturer for $79 per unit, plus a $15 annual subscription fee.

Another intriguing challenge that mOOvement is attempting to solve is tracking cattle activity and simplifying cattle data monitoring.

The Bluetooth ear tag is intended to facilitate cattle activity and data administration. These tags function in conjunction with mOOvement's Bluetooth detection beacons, which detect livestock within a radius of 30-40 metres and report cattle detections every 10 minutes.

This type of solution is especially effective when put at water sites since cow activity and visits to these places can be tracked, allowing farmers to count their animals and notice diminishing activity at various points on the property.

The mOOvement platform also supports other mOOvement sensors like water monitors, rain gauges, and GPS ear tags, allowing farmers to transform their entire farm into a smart farm, enabling remote monitoring and management.

“We are thrilled to launch these new products, which we believe will have a significant impact on the Beef industry of Australia,” said Nisette Gorton, sales director, Australia of mOOvement. “Our goal is to provide our customers with the best possible solutions and help them operate their farms more efficiently.”

After a continuous effort by mOOvement’s development team in Australia and working with cattle producers to understand their needs, Daniel Blickling, CTO of mOOvement said “Bringing the complex hardware technologies to weigh within 25 grams for the Bluetooth tags and 30 grams for the GPS tags are by itself a tremendous achievement. We are extremely happy with the performance of the new tags and the benefit it is bringing to our customers”.

Mr Blickling added that the new ear tags have a superior connectivity of LoRa technology, making them even more reliable in delivering cattle location information to farmers. The use of LoRa technology provides a robust and innovative solution for cattle management and tracking.

For more information on the new GPS and Bluetooth ear tags and how they can benefit your cattle operation, visit the  mOOvement website here.

Cattle producers will be able to take advantage of the new GPS ear tag and the smart Bluetooth ear tag to address on-farm biosecurity, and receive timely alerts and reports on their smartphones to make their cattle operation more efficient and cost-effective. Cattle producers can now take a step in the right direction to advance their farms into the smart farms of the future.

(Credit: Beef Central)